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TikTok is introducing a new feature that allows them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This step comes as the company revealed that it presently contains over 1 billion AI videos.

Testing and Rollout

The update is undergoing trials over the next few weeks before a full-scale rollout. This advancement coincides with a rise in content created by AI, fueled by new AI video creators.

AI Content on Other Platforms

It has been noted that approximately 10% of the quickest rising channels on another major platform only show clips produced artificially. A considerable share of this output is considered low-quality AI content, a phrase for poor-quality, factory-style content that is typically absurd or dreamlike.

Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from digital art to informative clips, and we want to give people the power to see more or less of that, based on their own likes,” commented a spokesperson.

AI on the Platform

The platform announced that there are currently 1.3 billion videos on its app labeled as AI-generated. Collectively, more than 100 million pieces of content are uploaded to the service each day, making AI-generated material a minor percentage of its overall inventory.

User Control Features

Viewers will be capable of limit or boost the level of AI-generated videos they watch by using the topic control setting in the app and picking the AI content topic. Other topics that are already be controlled under the setting cover news, clothing, aesthetics, and movement.

Content Labeling and Policies

The platform’s policies mandate creators to tag convincing artificially created content, and it forbids dangerous deepfakes of celebrities or crisis events. Any realistic artificial content that is without a tag can be deleted under its terms of service.

Furthermore, the platform will from now on add an AI-generated label to content made using its own AI tools, or detected by an industry-wide initiative for recognizing artificial media. This action is intended to help prevent users from attempting to bypass the labeling process.

AI Literacy Programs

The company is also launching a $2m awareness program for professionals and groups to create educational content about responsible artificial intelligence. This program will benefit charitable organizations focused on educating coding and technology.

Content Safety Approach

TikTok has justified its safety measures, following discussion over plans to lay off a large number of safety staff in the United Kingdom. The company is set to reduce hundreds of positions in its trust and safety division in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.

A senior executive clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most distressing content ahead of it gets reviewed by staff. The company reported a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.

It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”